Privacy Policy

Travv, Inc. ("TRAVV," "we," "us," or "our") respects your privacy. This Privacy Policy describes how we collect, use, disclose, and protect personal information through www.travv.com, the account portal located at app.travv.com, and any related websites, pages, forms, tools, applications, and communications that link to this Privacy Policy (collectively, the "Site").

This Privacy Policy applies to information collected through the Site and our related marketing, sales, recruiting, and business development activities.

This Privacy Policy covers our free interactive tools and free portal accounts, including the VHS and VLAS measurement tool. Your use of those is also governed by our Terms of Use.

This Privacy Policy does not, by itself, govern information processed by TRAVV on behalf of customers through Travv Dx, radiology services, or other contracted services. Where TRAVV processes information through those services, the applicable customer agreement, service terms, order form, data processing addendum, or other agreement with the customer will govern.

Information We Collect

We may collect the following categories of information:

(a) Information You Provide Directly

When you complete forms, request a demo, contact us, subscribe to updates, apply for a job, register for events, or otherwise communicate with us, we may collect information such as:

• name
• email address
• phone number
• employer or veterinary practice name
• job title
• mailing address
• information you include in messages or uploaded materials
• radiographic images and other files you upload to our tools, and any information embedded in them — see "Images and Files You Upload" below
• any other information you choose to provide

(b) Information Collected Automatically

When you visit the Site, we or our service providers may automatically collect certain information, such as:

• IP address
• browser type and version
• device identifiers
• operating system
• referring URLs
• pages viewed
• date/time stamps
• clickstream and usage data
• approximate location derived from IP address
• cookie identifiers and similar technologies

(c) Information from Third Parties

We may receive information from third parties such as analytics providers, marketing partners, advertising partners, recruiting platforms, CRM providers, event partners, and publicly available sources.

Images and Files You Upload

Our interactive tools let you upload a radiographic image or other file and receive an automated measurement. This section describes what happens to those files. Your rights and obligations regarding them are set out in Section 10 of our Terms of Use.

What the files may contain. Radiographic files, including DICOM files, commonly carry embedded metadata that may identify an animal owner, a patient, the submitting practice, or a referring veterinarian. That information is personal information when it identifies a person.

We store files as you provide them. We do not automatically remove embedded metadata when you upload a file. You are responsible for removing anything you do not wish to share with us before uploading.

We de-identify before development and research use. Before using an uploaded file to develop, train, evaluate, or improve our algorithms, products, or services, or for research, education, publication, presentation, or inclusion in a reference image library, we remove or mask information identifying the animal owner, the submitting practice, and the referring veterinarian.

Retention and deletion. We retain uploaded files and data derived from them for as long as reasonably necessary for the purposes described in this Privacy Policy and in our Terms of Use. Closing your account does not by itself delete them. You may request deletion of a file you uploaded by contacting support@travv.com and identifying the file. We will delete it from our active systems within a reasonable period, but may retain and continue to use a de-identified copy. We cannot retract de-identified data already incorporated into a training dataset, a trained model, a backup, or an archival copy.

Sharing you initiate. If you use a feature that shares a study, image, or output with another person, that disclosure is made by you rather than by TRAVV, and you are responsible for confirming you may disclose the file and any personal information it contains to that recipient.

How We Use Information

We may use personal information to:

• operate, maintain, and improve the Site;
• operate the interactive tools on the Site and return output to you;
• develop, train, evaluate, validate, and improve our algorithms, products, and services using de-identified images and data;
• respond to inquiries and communicate with you;
• provide demos, sales outreach, and customer support;
• send newsletters, updates, marketing, or other promotional communications where permitted by law;
• personalize content and measure Site performance;
• understand user interest and engagement;
• protect the security and integrity of the Site and our business;
• detect, prevent, and investigate fraud, misuse, or unlawful activity;
• comply with legal obligations and enforce our policies and agreements;
• recruit and evaluate job applicants;
• create aggregated, de-identified, or anonymized information for lawful business purposes.

Cookies and Similar Technologies

We may use cookies, pixels, analytics tools, session replay tools, and similar technologies to recognize users, remember preferences, understand traffic patterns, improve the Site, and support marketing efforts.

These technologies may be provided by us or by third parties such as:

• website analytics providers;
• CRM and marketing automation providers;
• advertising or retargeting partners;
• embedded media or content providers.

Meta Pixel. Our Site uses the Meta Pixel, a tracking technology provided by Meta Platforms, Inc. (Facebook and Instagram). The Meta Pixel collects information such as your IP address, browser and device data, and the pages and actions you take on our Site. We use it to measure the performance of our advertising, understand how visitors engage with the Site, and deliver relevant advertising to you on Meta's platforms. Information collected by the Meta Pixel is shared with Meta and is subject to Meta's own privacy policy, available at facebook.com/privacy/policy. You can manage how Meta uses your information for advertising through your Meta account's ad settings, and you can limit cookies through your browser settings or, where offered, through our cookie banner.

You can adjust your browser settings to reject or remove cookies, but doing so may affect Site functionality. If required by applicable law, we will provide cookie choices through a consent banner or similar mechanism.

Communications

If you provide contact information to us, we may send you transactional, relationship, marketing, or promotional communications.

Email: You may opt out of marketing emails by using the unsubscribe link in the message. Even if you opt out of marketing emails, we may still send service-related or administrative communications where permitted.

Text messages: If you separately opt in to receive text messages, you consent to receive recurring automated or non-automated transactional text messages from TRAVV at the mobile number provided, including notifications about case activity, assignments, report availability, and other account or service events. Consent is not a condition of purchase or service. Message and data rates may apply. Message frequency varies with case volume and account activity. Reply STOP at any time to opt out and HELP for help. Mobile information (including your mobile phone number and messaging opt-in status) will not be shared or sold to third parties for their marketing or promotional purposes; we may share mobile information with our sub-processors solely to deliver the text messages you have requested.

How We Disclose Information

We may disclose personal information to:

• affiliates and related entities;
• service providers and contractors that support our business and Site operations;
• CRM, hosting, analytics, communications, customer support, recruiting, and IT vendors;
• advertising, marketing, and event partners;
• legal, accounting, audit, and other professional advisors;
• government authorities, regulators, law enforcement, or other third parties where required by law or where necessary to protect rights, safety, and security;
• a buyer, investor, successor, or other relevant party in connection with a merger, acquisition, financing, corporate transaction, reorganization, or sale of assets.

We may also disclose information that has been aggregated or de-identified in a manner that does not reasonably identify you.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to fulfill business and legal obligations, resolve disputes, enforce agreements, maintain records, and support legitimate business needs.

Files you upload to our interactive tools are retained as described in "Images and Files You Upload" above. Closing an account does not by itself delete them, and de-identified copies may be retained after a deletion request.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site. If we learn that we have collected such information, we will take reasonable steps to delete it.

Your Rights and Choices

Depending on your jurisdiction, you may have the right to request access to, correction of, deletion of, or limitation of certain personal information, or to object to certain processing activities.

You may also have rights relating to targeted advertising, sale, or sharing of personal information under applicable state privacy laws.

To submit a privacy request, contact us at:

Email: support@travv.com
Phone: (405) 293-3230
Mail: 1414 S. Sangre Rd., Stillwater, OK 74074

We may need to verify your identity before processing certain requests. We will not discriminate against you for exercising applicable privacy rights.

California Privacy Notice

If you are a California resident, California law may provide you with additional rights regarding your personal information. To the extent required by California law, this Privacy Policy is intended to provide notice of:

• categories of personal information collected;
• categories of sources of personal information;
• purposes for collection, use, and disclosure;
• categories of third parties to whom personal information is disclosed; and
• applicable rights to know, delete, correct, and opt out.

We do not sell personal information for money. We do use the Meta Pixel described above, which may involve "sharing" personal information for cross-context behavioral advertising as that term is defined under California law. To opt out, email us at support@travv.com, decline non-essential cookies through our cookie banner, or adjust your browser settings.

International Users

The Site is operated from the United States. If you access the Site from outside the United States, you understand that your information may be transferred to, stored in, and processed in the United States and other jurisdictions where data protection laws may differ from those of your jurisdiction.

Third-Party Sites

The Site may contain links to third-party websites or services. We are not responsible for the privacy, security, or content practices of third parties. We encourage you to review their privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any revised version will be posted on the Site with an updated "Last Updated" date. Your continued use of the Site after changes are posted signifies your acceptance of the updated Privacy Policy, to the extent permitted by law.

Contact Us

Travv, Inc.
1414 S. Sangre Rd.
Stillwater, OK 74074
Phone: (405) 293-3230
Email: support@travv.com